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Entries from May 2010

Short Review of the Omniture Summit (London)

by Jonathan Kay | 0 comments

My new laptop is finally working so I can now write a short review of last weeks’ Omniture Summit. First off, many thanks to Omniture for a great programme of content and hospitality. I was out of the office for 2.5 days but it was definitely worth it. So, what did I learn? The Adobe [...]

Vodafone personalisation done well – almost

by Jonathan Kay | 1 Comment

I received a great piece of direct mail from Vodafone the other day.  I live in the countryside and my mobile phone signal varies from good to poor depending on which room I’m in, the weather and if it’s a Tuesday or Saturday night. So here’s the perfect solution – Vodafone has a unique (at [...]