Google Analytics in real time!
Google Analytics has recently launched a real-time function which allows you to see what’s happening on your site right now! The data is only available for profiles to which you have administrator access, or for profiles which don’t have any filters applied to them, and it’s only available in the new version of GA.
The screenshot shows some of the new data which is available and the reports update automatically with no refresh required.
The top chart is particularly eye-catching and shows page views within the last second and minute. As well as no doubt providing addictive viewing for some businesses, the data also has some great applications. Here are two great examples:
- If I run a call centre I already know how many calls are queuing / have been answered etc. I will now know how busy my site is at any moment and which content may be seeing spikes in activity, so I can better micro-manage my call centre staff which will ultimately provide a better customer experience.
- If I’m a publisher I now have easy to access real-time data on how many people “could” be reading my articles so I can better manage my highly perishable content.
If you’d like to try this out, but don’t have access to it, you can sign up for early access or wait for Google to roll it out over the next two weeks.