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When personalised ads waste money

by Jonathan Kay | 0 comments

My new Sony Vaio Z is proving to be a heap of unreliable junk so it’s going back.  Therefore, last Thur I decided to replace it with a Dell (onsite warranty with next day service, decent call centre staff who seem to give a damn, not quite as fast but hopefully won’t crash daily – [...]

Vodafone personalisation done well – almost

by Jonathan Kay | 1 Comment

I received a great piece of direct mail from Vodafone the other day.  I live in the countryside and my mobile phone signal varies from good to poor depending on which room I’m in, the weather and if it’s a Tuesday or Saturday night. So here’s the perfect solution – Vodafone has a unique (at [...]