Econsultancy Digital Cream 2011
by Jonathan Kay | 1 Comment
A round-up of thoughts, issues and top tips from the Web Analytics sessions at Econsultancy’s Digital Cream event, 8th March 2011
Web analytics reporting gold – tying a Visit to an inbound call
by Jonathan Kay | 0 comments
You provide copious amounts of information on your web site but your prospect needs to speak with you and will complete their transaction during a phone call. This poses a significant question for a web analyst because it’s not easy to tie web data to call centre data at an individual level.
Google Secure Search
by Jonathan Kay | 0 comments
I’ve read a few blogs and Tweets recently about Google’s new Beta which allows people to search using SSL. This is great news if you want to keep your search from prying eyes, perhaps you’re in an internet cafe or using a shared work computer, however it does have implications for a web analyst. This [...]