An amendment to the EU’s Privacy and Electronic Communications Directive will come in to force on 26th May 2011. The changes are potentially significant for owners of websites; though as the legislation seems to be pretty poorly thought through in places I suspect it will be many months until there is clear guidance on how [...]
A round-up of thoughts, issues and top tips from the Web Analytics sessions at Econsultancy’s Digital Cream event, 8th March 2011
I hosted the eConsultancy Round Table on ‘Online Lead Generation’ (OLG) last Friday (24th Sept) and if anyone who attended is reading this blog thank you for your lively participation and contribution. Here’s a quick summary of the key areas discussed and to learn more on this topic there’s plenty to be found on eConsultancy’s [...]
You provide copious amounts of information on your web site but your prospect needs to speak with you and will complete their transaction during a phone call. This poses a significant question for a web analyst because it’s not easy to tie web data to call centre data at an individual level.
I’ve read a few blogs and Tweets recently about Google’s new Beta which allows people to search using SSL. This is great news if you want to keep your search from prying eyes, perhaps you’re in an internet cafe or using a shared work computer, however it does have implications for a web analyst. This [...]
