Targeting & Personalisation 2017-06-14T14:32:31+00:00

Delivering better customer experiences should be a fundamental goal of any business, whether it’s deepening a relationship through a great service journey or driving increased conversion through a personalised checkout.

Customer expectations are higher than ever; you should know who your customers are, what their likes and dislikes are, what they’ve purchased before and what might be relevant for them in the future.

This data should be applied across all digital touchpoints to provide an experience that is consistent no matter how someone interacts with your business.

To be able to target and personalise content effectively it’s important to first test different content, layout and journey flows to identify how different customer segments respond to those changes.

The insights that are gained from testing will provide a solid foundation from which targeting and personalisation can be introduced.
Whilst it’s important to have full control over the targeting rules, the amount of data available is forever increasing, so utilising machine learning for automated personalisation can be a fantastic way of further enhancing campaign performance.

If you need help getting started with targeting & personalisation, or implementing and running campaigns using tools such as Adobe Target please get in touch.

quotes

“120Feet supply the technical capability allowing us to run an A/B and MVT programme using Adobe Target.

They are able to work with me and our stakeholders to understand which parts of the site are underperforming, and then build Target experiences to further optimise the site.”

Robyn C, Bupa Global

Web analytics

WEB
ANALYTICS

Delivering better visitor experiences and improving conversion rates requires good quality data.

If you are struggling to get the most from your investment in Adobe Analytics or Google Analytics please get in touch.

We will help you understand where your implementation can be improved and how to go about doing it.  And if you are lacking resource or skills, we can take care of the changes for you.

tag management icon

Delivering better customer experiences should be a fundamental goal of any business, whether it’s deepening a relationship through a great service journey or driving increased conversion through a personalised checkout.

Customer expectations are higher than ever; you should know who your customers are, what their likes and dislikes are, what they’ve purchased before and what might be relevant for them in the future.

website performance icon

People can be great at spotting tagging mistakes but are likely to struggle to scale their validation efforts across a site or even a key journey.

Ideally you want to be doing this frequently, at least before and after any site change.

Which is why specialist tools are invaluable and we partner with Data True and ObservePoint to deliver automated tag monitoring and validation services.

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