120Feet is a digital consultancy with a mission to help businesses make more profit from the best use possible of their online marketing technology, data and conversion opportunities.
To do this, we specialise in planning and deploying web analytics tools, helping clients use experimentation to improve customer journeys and experiences, deploying tag management systems, undertaking reporting & analysis services and delivering various data projects.
Web analytics: expertise in the auditing, deployment and use of Adobe Analytics and Google Analytics.
Experimentation and optimisation: optimising user journeys using tools such as Adobe Target and Monetate. Full-stack services cover ideation, technical build, QA, analysis and recommendations.
Tag management: data layer design, tagging briefs and configuration for the deployment of any tag via any tag manager but mainly GTM, Tealium and Adobe Data Collection / Launch. Configuration and running of automated tag testing and auditing tools such as Observe Point. Deployment of cookie and privacy consent tools such as OneTrust and Usercentrics.
Insight & reporting: analysis, reporting, insights and end-user training.
Data projects: ingest data in to analytics systems, push data in to client owned databases and data visualisation tools using no / low code tools such as Google Big Query, Google Looker Studio, Alteryx and Knime.
This is why clients love what we do
Typically analytics, conversion and data consultancies tend to work at arms-length. We are different because we want to be on site working with your team as often as you’ll have us.
Our fees tend to be lower than most, yet we provide an exceptionally high level of service. This is because we have minimal overheads and are very efficient in delivering client projects using our experienced team.
If you are struggling for any reason, we can provide an extra pair of hands for as long or short as you require. For example, if you:
- Are lacking skilled resource, meaning you can’t deploy or have deployed incorrectly, to fix bugs and evolve your implementation. Or to improve your experimentation quality and run rate
- Have no time / too many higher priority tasks but don’t want to neglect your data collection and reporting capability
- Require cover for staff shortages, long-term sickness or support between employee departures and new employees coming onstream
- Had a poor experience with other suppliers who may have oversold, over charged or underdelivered
Overall, we believe our approach provides exceptional value for money together with great service and results.
But don’t just take our word for it. Our clients tend to start with a discrete, often small project, and the requirements grow to become multi-year and open-ended relationships.