120 Feet specialise in web analytics, tag management, analysis and reporting services.

We’ll help you to find out where your visitors came from, what content they viewed, which products they purchased (or basket abandoned) and if they visited again.

We will make sure you have the data you need to retarget them via CRM, ad-networks, in-app messaging and run A:B / MVT tests or personalisation.

We predominantly work with Adobe Analytics and Google Analytics and deployments are usually delivered through a Tag Management System such as Tealium iQ, Google Tag Manager, Ensighten Manage or Adobe Launch.

Many suppliers tend to work at arms-length because it makes them more profit. We are different because we want to be on site, usually weekly depending on the project and budget, which helps us more effectively integrate with your team.

Our fees are lower than most consultancies, yet we provide an exceptionally high level of service. This is because we have minimal overheads and we’re efficient in delivering client projects using our very experienced team.

We started 120Feet because we want to look after our customers and believe we can do so better than big agencies.

Many of our clients come from recommendations. So, if you choose to work with us we will treasure your business and bend over backwards to do our best for you.

Our overheads are low and we don’t have greedy shareholders. So, all we are interested in is a fair day’s pay for a fair day’s work, not making a whacking great profit. This means we can charge a lower rate and you will have experienced people rather than junior execs working on your account.

We can work with you as much or as little as you want. And even help get your own internal team up to speed. This might seem like we’re doing ourselves out of a job but we figure that if we prove we have your best interests at heart, then there’s a chance you’ll ask us back to do more.


“NetFlights has a very strong yet busy analytics team. So, we often rely on 120Feet to provide an extra pair of hands to get through our workload. For example, to assist with Google Tag Manager queries, such as setting up tags with complicated trigger requirements.

We also used 120Feet to assist with upgrading our Google Analytics implementation to Universal Analytics using Enhanced Ecommerce. This included planning through to execution and testing, and to ensure it was working to the exacting high standards that we require.

In addition to analytical assistance, we use 120Feet for miscellaneous queries. Designing a Visual Basic macro for example, to automate the transfer of data from one spreadsheet to another so we could easily and quickly report on a new travel brochure. This saved us hundreds of hours of manual work.”

Antony B, NetFlights

Web analytics


Delivering better visitor experiences and improving conversion rates requires good quality data.

If you are struggling to get the most from your investment in Adobe Analytics or Google Analytics please get in touch.

We will help you understand where your implementation can be improved and how to go about doing it.  And if you are lacking resource or skills, we can take care of the changes for you.

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Delivering better customer experiences should be a fundamental goal of any business, whether it’s deepening a relationship through a great service journey or driving increased conversion through a personalised checkout.

Customer expectations are higher than ever; you should know who your customers are, what their likes and dislikes are, what they’ve purchased before and what might be relevant for them in the future.

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Delivering better customer experiences is key to drive conversion.  Your customers are thinking: “Know me and respect me.”  “Speak in one voice.”  “Make tech transparent.”  “Delight me at every turn.”

If you need help to implement and get started with targeting and personalisation, such as Adobe Target, please get in touch.

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People can be great at spotting tagging mistakes but are likely to struggle to scale their validation efforts across a site or even a key journey.

Ideally you want to be doing this frequently, at least before and after any site change.

Which is why specialist tools are invaluable and we partner with Data True and ObservePoint to deliver automated tag monitoring and validation services.

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