120Feet is a digital consultancy with a mission to help businesses make more profit from the best use possible of their online marketing technology, data and conversion opportunities.

To do this, we specialise in planning and deploying web analytics tools, helping clients use experimentation to improve customer journeys and experiences, deploying tag management systems, undertaking reporting & analysis services and delivering various data projects.


We usually start on a small project lasting a few weeks to a few months.  Clients love the way we work, and most relationships grow to span many years, and we become a trusted partner and an integral part of the client’s team.


We started 120Feet because we want to look after our customers and believe we can do so better than big agencies.

Many of our clients came from recommendations.  So, if you choose to work with us we will treasure your business and bend over backwards to do our best for you.

Our overheads are low and we don’t have greedy shareholders.  So, all we’re interested in is a fair day’s pay for a fair day’s work, not making a whacking great profit.  This means we can charge a lower rate and you will have experienced people working on your account.


We can work with you as much or as little as you want.  And even help get your own internal team up to speed.

This might seem like we’re doing ourselves out of a job but we figure that if we prove we have your best interests at heart, then there’s a chance you’ll ask us back to do more.

And our happy clients become our best advocates.

Why are we called 120Feet?

On Dec. 17, 1903, Orville Wright makes the first powered, controlled flight as his brother Wilbur looked on.  He covered 120 feet in 12 seconds during the first flight of the day and from that moment the world was changed forever.

By enabling faster and more efficient movement across vast distances, travel times were shrunk, making global connectivity and international commerce more accessible and fostering cultural exchange.  Powered flight also catalysed technological innovation and economic growth.  Beyond practical applications, it expanded humanity’s horizons, paving the way for space exploration and enhancing our understanding of the planet and beyond.  Its impact is profound, touching every facet of modern society and reshaping the global landscape.

120Feet felt like a great name for a company working in data, given that digital data has arguably been the biggest technological leap since Orville’s famous flight.  And it helps that the 120feet.com, 120feet.co.uk and Companies House registrations were available.

Wright Brothers first powered controlled flight of 120 feet

Image from Library of Congress.

“NetFlights has a very busy analytics team servicing multiple travel sites.  So, we rely on 120Feet to provide an extra pair of hands to get through our workload.

For example, to assist with Google Tag Manager queries, setting up tags with complicated trigger requirements and briefing in work with the dev teams as required.

We also use 120Feet to assist with upgrading our Google Analytics implementation to GA4.  This included planning through to execution and testing, and to ensure it was working to the exacting high standards that we require.”

GM, Netflights

Web analytics

Delivering better visitor experiences and improving conversion rates requires good quality data.

If you are struggling to get the most from your investment in Adobe Analytics or Google Analytics please get in touch.

We will help you understand where your implementation can be improved and how to go about doing it.  And if you are lacking resource or skills, we can take care of the changes for you.

tag management icon

Delivering better customer experiences should be a fundamental goal of any business, whether it’s deepening a relationship through a great service journey or driving increased conversion through a personalised checkout.

Customer expectations are higher than ever; you should know who your customers are, what their likes and dislikes are, what they’ve purchased before and what might be relevant for them in the future.

targeting and personalisation icon

Tag management systems streamline the process and accuracy of managing and deploying various tags on a website.

We work with all leading tag managers such as Google Tag Manager (“GTM”), Adobe Data Collection (previously “Launch”) and Tealium iQ through which we can deploy any marketing tag including analytics, campaign, email etc.

For many clients the process starts with a user requirements and tag audit, followed by a data layer and solution design, through to the configuration of the tag manager to deploy the marketing tags in accordance with an agreed specification.

website performance icon

Delivering web analytics user training spanning implementation, dashboarding, analysis and data manipulation. 

Helping clients with data projects.  Perhaps to ingest data in to analytics systems or more usually to push data into client owned databases and data visualisation tools. 

We are an Observe Point partner and use their tool to automate tag testing ensuring analytics and other tag deployments are working as designed. 

Deploy privacy and cookie consent tools such as OneTrust and Usercentrics.

speech bubble


Send us a message with your details and we’ll get right back to you

    I confirm I am happy to be added to your email subscriber list and receive occasional emails your services