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1911, 2020

First Look: Microsoft Clarity – Customer Experience Analysis

November 19th, 2020|Categories: Analytics, Tag Management|Tags: , , , , , , , , , , , , , |

At the end of October 2020 Microsoft released Clarity, a free website experience analytics tool.  See the press release here. It is an experience analytics tool in the same vein as Content Square or Decibel [...]

2207, 2020

Knime Google Analytics Connector – 120Feet Edition

July 22nd, 2020|Categories: Analytics, Google Analytics, Knime|Tags: , , , , , , , , |

Recently we started utilising Knime as an APA for a couple of clients.  If you're not familiar with what an APA (Analytic Process Automation) platform is I'll be posting about this shortly and why you [...]

2004, 2020

Encrypt User IDs and PII in your GTM tags – CryptoMe

April 20th, 2020|Categories: Analytics, Google Tag Manager, Tag Management|Tags: , , , , , |

Having been away from Google Tag Manager (GTM) for a bit of a spell, a recent client project gave me a much welcome opportunity to jump back in. Enjoying that warm fuzzy feeling of the [...]

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