Encrypt User IDs and PII in your GTM tags – CryptoMe

Having been away from Google Tag Manager (GTM) for a bit of a spell, a recent client project gave me a much welcome opportunity to jump back in. Enjoying that warm fuzzy feeling of the familiar as I re-oriented myself to the UI, I was abruptly pulled out of it when one of the use [...]

By |2020-05-18T18:45:04+00:00April 20th, 2020|Analytics, Google Tag Manager, Tag Management|9 Comments

Data Layer Fundamentals

We have recently started a new site project with an existing client who are building a new country/language site from scratch.  We look after the tag management for the European branch of the company, and so were invited to set up the tagging and analytics for the new platform.  The developers weren't entirely sure how [...]

By |2020-02-28T15:01:16+00:00February 28th, 2020|Data layer, Tag Management|0 Comments