First Look: Microsoft Clarity – Customer Experience Analysis

At the end of October 2020 Microsoft released Clarity, a free website experience analytics tool.  See the press release here. It is an experience analytics tool in the same vein as Content Square or Decibel Insight, offering heatmaps, session replay and reporting on frustration indicators such as Rage Clicks and Excessive Scrolling. We added the [...]

By |2020-11-20T16:55:16+00:00November 19th, 2020|Analytics, Tag Management|0 Comments

Encrypt User IDs and PII in your GTM tags – CryptoMe

Having been away from Google Tag Manager (GTM) for a bit of a spell, a recent client project gave me a much welcome opportunity to jump back in. Enjoying that warm fuzzy feeling of the familiar as I re-oriented myself to the UI, I was abruptly pulled out of it when one of the use [...]

By |2020-05-18T18:45:04+00:00April 20th, 2020|Analytics, Google Tag Manager, Tag Management|9 Comments
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