OUR CAREFULLY SELECTED PARTNERS

We have a close working relationship with many vendors, several of which are partners, in order that we can deliver the best service to you.

Adobe

120Feet has been an Adobe Community Partner for several years. And pre-Adobe Analytics, we were an Omniture SiteCatalyst partner.

If you would like to read more about web analytics, click here.

Tealium

Providers of the leading paid-for tag management solution, Tealium also provide a customer data platform to generate and share data in real-time with any tag. We have worked with Tealium for over 4 years and are great to work with.

If you would like to read more about tag management, click here.

Ensighten

Deploy, validate and update disparate marketing technologies while unifying customer data across brands, domains, mobile apps and display advertising – all within a critical layer of security that ensures governance and data privacy.

If you would like to read more about tag management, click here.

DataTrue

A great tool for validating specific customer journeys; such as the checkout process. Receive comprehensive page reports with critical data you can use to resolve errors. Drill down to get detailed information including loading times, tag validations, tag data payloads, and errors written to test browser consoles.

If you would like to read more about site audits and site performance, click here.

ObservePoint

Particularly suitable to crawling your entire site to look for missing or broken tags. By automating this process so will spend less time vetting your data and more time executing data-driven strategies.

If you would like to read more about site audits and site performance, click here.

ResponseTap

Response Tap provides call tracking technologies, which means that you can connect the online journey through to a call and offline conversion.

120Feet will help you configure Response Tap and integrate it with your analytics tool.

Web analytics

WEB
ANALYTICS

Delivering better visitor experiences and improving conversion rates requires good quality data.

If you are struggling to get the most from your investment in Adobe Analytics or Google Analytics please get in touch.

We will help you understand where your implementation can be improved and how to go about doing it.  And if you are lacking resource or skills, we can take care of the changes for you.

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Delivering better customer experiences should be a fundamental goal of any business, whether it’s deepening a relationship through a great service journey or driving increased conversion through a personalised checkout.

Customer expectations are higher than ever; you should know who your customers are, what their likes and dislikes are, what they’ve purchased before and what might be relevant for them in the future.

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Delivering better customer experiences is key to drive conversion.  Your customers are thinking: “Know me and respect me.”  “Speak in one voice.”  “Make tech transparent.”  “Delight me at every turn.”

If you need help to implement and get started with targeting and personalisation, such as Adobe Target, please get in touch.

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People can be great at spotting tagging mistakes but are likely to struggle to scale their validation efforts across a site or even a key journey.

Ideally you want to be doing this frequently, at least before and after any site change.

Which is why specialist tools are invaluable and we partner with Data True and ObservePoint to deliver automated tag monitoring and validation services.

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