About Ben

Ben Stephenson has worked as a consultant for 120Feet for nearly three years. He has ten years of development experience on ecommerce websites, and five years of Digital Marketing experience as an ecommerce manager looking after a large multinational collection of websites for a Travel and Tourism company. In his spare time he plays guitar, builds with Lego and takes photos (sometimes featuring the guitar or the Lego).

Measuring Page Load Timing in Adobe Analytics

A couple of years ago, Adobe Analytics released a Page Timing plug-in which measured ten different page speed metrics.  You added the code to your doPlugins() function, set up nine numeric events and a counter event, and as the visitor browsed the site the different timing values were captured in a cookie and reported on [...]

Server Side Tagging with Adobe AEP and Launch/Data Collection

We have recently implemented the Facebook purchase "tag" using the Adobe Server Side tagging technique, Adobe Experience Platform and a new component in Adobe Launch called Data Collection.  We were asked to implement this to sit alongside the client side JS pixel. (For other clients, we have done something similar using Tealium EventStream and AudienceStream [...]

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