About Ben

Ben Stephenson has worked as a consultant for 120Feet for nearly three years. He has ten years of development experience on ecommerce websites, and five years of Digital Marketing experience as an ecommerce manager looking after a large multinational collection of websites for a Travel and Tourism company. In his spare time he plays guitar, builds with Lego and takes photos (sometimes featuring the guitar or the Lego).

Getting started with DataTrue

DataTrue is a tool that enables you to audit, monitor and validate your tagging and analytics configuration. It checks for the presence (or absence) of tags, the validity of the data being passed to them and the contents of the data layer across your site. Find out more here or contact us to talk about [...]

By |2020-03-06T15:13:09+00:00March 6th, 2020|Auditing, DataTrue, Debugging|0 Comments

Data Layer Fundamentals

We have recently started a new site project with an existing client who are building a new country/language site from scratch.  We look after the tag management for the European branch of the company, and so were invited to set up the tagging and analytics for the new platform.  The developers weren't entirely sure how [...]

By |2020-02-28T15:01:16+00:00February 28th, 2020|Data layer, Tag Management|0 Comments