About Ben

Ben Stephenson has worked as a consultant for 120Feet for nearly three years. He has ten years of development experience on ecommerce websites, and five years of Digital Marketing experience as an ecommerce manager looking after a large multinational collection of websites for a Travel and Tourism company. In his spare time he plays guitar, builds with Lego and takes photos (sometimes featuring the guitar or the Lego).

Data Layer Fundamentals

We have recently started a new site project with an existing client who are building a new country/language site from scratch.  We look after the tag management for the European branch of the company, and so were invited to set up the tagging and analytics for the new platform.  The developers weren't entirely sure how [...]

By |2020-02-28T15:01:16+00:00February 28th, 2020|Data layer, Tag Management|0 Comments

Adobe Cookie Lifetime

One of our clients was recently contacted by their French legal team about the expiry dates of some of the cookies being used on their site.  They had some that were well over the 12 months that the French team were happy with; some of them were set to three years, and one was 16 [...]

By |2020-05-27T14:34:32+00:00February 5th, 2020|Adobe, Analytics, Cookies|1 Comment