Data layer | 120Feet

Identity Resolution: An Introduction

What is an identity resolution strategy? Your customers are likely to interact with your brand using a variety of touch points and devices across their customer journey. For example, a user may interact with an ad seen on Facebook's mobile app in the discover stage, visit your site on mobile and desktop during the consider [...]

By JK|2021-01-14T08:51:09+00:00January 13th, 2021|Analytics, Data layer|0 Comments

Data Layer Fundamentals

We have recently started a new site project with an existing client who are building a new country/language site from scratch. We look after the tag management for the European branch of the company, and so were invited to set up the tagging and analytics for the new platform. The developers weren't entirely sure how [...]

By Ben|2020-02-28T15:01:16+00:00February 28th, 2020|Data layer, Tag Management|0 Comments