DataTrue is a tool that enables you to audit, monitor and validate your tagging and analytics configuration. It checks for the presence (or absence) of tags, the validity of the data being passed to them [...]
We have recently started a new site project with an existing client who are building a new country/language site from scratch. We look after the tag management for the European branch of the company, and [...]
We're Recruiting for Adobe Analytics, Implementation and Optimisation Roles 1 Overview 120Feet helps brands find out what is happening on their websites, apps and digital channels providing data-led guidance on how their online presence [...]
Hopefully you've read parts 1 and 2, where I talk about some of the useful browser extensions and tools that I use for debugging tags. This part is specifically about debugging Tealium iQ and tags deployed through it. I'll look at some tools and methods, and then we'll take a dive into the utag.js file itself.