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Encrypt User IDs and PII in your GTM tags – CryptoMe
Having been away from Google Tag Manager (GTM) for a bit of a spell, a recent client project gave me a much welcome opportunity to jump back in. Enjoying that warm fuzzy feeling of the [...]
Getting started with DataTrue
DataTrue is a tool that enables you to audit, monitor and validate your tagging and analytics configuration. It checks for the presence (or absence) of tags, the validity of the data being passed to them [...]
Data Layer Fundamentals
We have recently started a new site project with an existing client who are building a new country/language site from scratch. We look after the tag management for the European branch of the company, and [...]
Adobe Cookie Lifetime
One of our clients was recently contacted by their French legal team about the expiry dates of some of the cookies being used on their site. They had some that were well over the 12 [...]
Looking for a New Challenge?
We're Recruiting for Adobe Analytics, Implementation and Optimisation Roles 1 Overview 120Feet helps brands find out what is happening on their websites, apps and digital channels providing data-led guidance on how their online presence [...]
Debugging Your Tagging – Part 3
Hopefully you've read parts 1 and 2, where I talk about some of the useful browser extensions and tools that I use for debugging tags. This part is specifically about debugging Tealium iQ and tags deployed through it. I'll look at some tools and methods, and then we'll take a dive into the utag.js file itself.