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Why GA4 isn’t ready for prime time. Yet.
Google’s latest web analytics offering, GA4, has been out in the wild for over a year now: long enough to change its name. It is being improved all the time and recently introduced a 360 [...]
We’re Recruiting, Adobe Target Optimisation Expert
The Role 120Feet is recruiting for an Adobe Target / front-end dev expert. We’re flexible and would consider someone looking to be a fulltime or parttime employee, or a contractor. Main responsibilities and key deliverables: [...]
Identity Resolution: An Introduction
What is an identity resolution strategy? Your customers are likely to interact with your brand using a variety of touch points and devices across their customer journey. For example, a user may interact with an [...]
First Look: Microsoft Clarity – Customer Experience Analysis
At the end of October 2020 Microsoft released Clarity, a free website experience analytics tool. See the press release here. It is an experience analytics tool in the same vein as Content Square or Decibel [...]
Ensure ongoing cookie compliance with Adobe Analytics
We have recently been working with a client on their cookie compliance. After performing an audit across all their sites, the question was raised about whether we could track in Adobe Analytics which cookies are [...]
Knime Google Analytics Connector – 120Feet Edition
Recently we started utilising Knime as an APA for a couple of clients. If you're not familiar with what an APA (Analytic Process Automation) platform is I'll be posting about this shortly and why you [...]