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Measuring Page Load Timing in Adobe Analytics
A couple of years ago, Adobe Analytics released a Page Timing plug-in which measured ten different page speed metrics. You added the code to your doPlugins() function, set up nine numeric events and a counter [...]
Server Side Tagging with Adobe AEP and Launch/Data Collection
We have recently implemented the Facebook purchase "tag" using the Adobe Server Side tagging technique, Adobe Experience Platform and a new component in Adobe Launch called Data Collection. We were asked to implement this to [...]
Why GA4 isn’t ready for prime time. Yet.
Google’s latest web analytics offering, GA4, has been out in the wild for over a year now: long enough to change its name. It is being improved all the time and recently introduced a 360 [...]
We’re Recruiting, Adobe Target Optimisation Expert
The Role 120Feet is recruiting for an Adobe Target / front-end dev expert. We’re flexible and would consider someone looking to be a fulltime or parttime employee, or a contractor. Main responsibilities and key deliverables: [...]
Identity Resolution: An Introduction
What is an identity resolution strategy? Your customers are likely to interact with your brand using a variety of touch points and devices across their customer journey. For example, a user may interact with an [...]
First Look: Microsoft Clarity – Customer Experience Analysis
At the end of October 2020 Microsoft released Clarity, a free website experience analytics tool. See the press release here. It is an experience analytics tool in the same vein as Content Square or Decibel [...]