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Server Side Tagging with Adobe AEP and Launch/Data Collection

We have recently implemented the Facebook purchase "tag" using the Adobe Server Side tagging technique, Adobe Experience Platform and a new component in Adobe Launch called Data Collection. We were asked to implement this to sit alongside the client side JS pixel. (For other clients, we have done something similar using Tealium EventStream and AudienceStream [...]

By Ben|2021-11-09T12:02:53+00:00November 9th, 2021|Adobe Analytics, Adobe Launch, AEP, Client Side Tagging, Server Side Tagging, Tag Management|0 Comments

First Look: Microsoft Clarity – Customer Experience Analysis
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First Look: Microsoft Clarity – Customer Experience Analysis

Analytics, Tag Management

First Look: Microsoft Clarity – Customer Experience Analysis

At the end of October 2020 Microsoft released Clarity, a free website experience analytics tool. See the press release here. It is an experience analytics tool in the same vein as Content Square or Decibel Insight, offering heatmaps, session replay and reporting on frustration indicators such as Rage Clicks and Excessive Scrolling. We added the [...]

By Ben|2020-11-20T16:55:16+00:00November 19th, 2020|Analytics, Tag Management|0 Comments

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