We have recently implemented the Facebook purchase "tag" using the Adobe Server Side tagging technique, Adobe Experience Platform and a new component in Adobe Launch called Data Collection. We were asked to implement this to sit alongside the client side JS pixel. (For other clients, we have done something similar using Tealium EventStream and AudienceStream [...]
Hopefully you've read parts 1 and 2, where I talk about some of the useful browser extensions and tools that I use for debugging tags. This part is specifically about debugging Tealium iQ and tags deployed through it. I'll look at some tools and methods, and then we'll take a dive into the utag.js file itself.