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First Look: Microsoft Clarity – Customer Experience Analysis
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First Look: Microsoft Clarity – Customer Experience Analysis

Analytics, Tag Management

First Look: Microsoft Clarity – Customer Experience Analysis

At the end of October 2020 Microsoft released Clarity, a free website experience analytics tool. See the press release here. It is an experience analytics tool in the same vein as Content Square or Decibel Insight, offering heatmaps, session replay and reporting on frustration indicators such as Rage Clicks and Excessive Scrolling. We added the [...]

By Ben|2020-11-20T16:55:16+00:00November 19th, 2020|Analytics, Tag Management|0 Comments

Data Layer Fundamentals

We have recently started a new site project with an existing client who are building a new country/language site from scratch. We look after the tag management for the European branch of the company, and so were invited to set up the tagging and analytics for the new platform. The developers weren't entirely sure how [...]

By Ben|2020-02-28T15:01:16+00:00February 28th, 2020|Data layer, Tag Management|0 Comments

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