First Look: Microsoft Clarity – Customer Experience Analysis

At the end of October 2020 Microsoft released Clarity, a free website experience analytics tool.  See the press release here. It is an experience analytics tool in the same vein as Content Square or Decibel Insight, offering heatmaps, session replay and reporting on frustration indicators such as Rage Clicks and Excessive Scrolling. We added the [...]

By |2020-11-20T16:55:16+00:00November 19th, 2020|Analytics, Tag Management|0 Comments

Knime Google Analytics Connector – 120Feet Edition

Recently we started utilising Knime as an APA for a couple of clients.  If you're not familiar with what an APA (Analytic Process Automation) platform is I'll be posting about this shortly and why you won't be able to live without one. Suffice to say, they are game changing enablers of data analysis with little [...]

By |2020-07-28T14:55:43+00:00July 22nd, 2020|Analytics, Google Analytics, Knime|2 Comments
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