Universal Analytics and GA360 Sunset From July 2023 – So GA4 Planning and Configuration is Essential in 2022

Key Google Analytics sunset dates Google will sunset Universal Analytics (“UA”) and Google Analytics 360 (“GA 360”) in 2023. They will stop processing new hits in Universal Analytics from 1st July 2023 and Google Analytics 360 from 1st Oct 2023. This means new data sent to Google Analytics will not be processed; though you will [...]