About Gavin

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So far Gavin has created 2 blog entries.

Knime Google Analytics Connector – 120Feet Edition

Recently we started utilising Knime as an APA for a couple of clients.  If you're not familiar with what an APA (Analytic Process Automation) platform is I'll be posting about this shortly and why you won't be able to live without one. Suffice to say, they are game changing enablers of data analysis with little [...]

By |2020-07-28T14:55:43+00:00July 22nd, 2020|Analytics, Google Analytics, Knime|0 Comments

Encrypt User IDs and PII in your GTM tags – CryptoMe

Having been away from Google Tag Manager (GTM) for a bit of a spell, a recent client project gave me a much welcome opportunity to jump back in. Enjoying that warm fuzzy feeling of the familiar as I re-oriented myself to the UI, I was abruptly pulled out of it when one of the use [...]

By |2020-05-18T18:45:04+00:00April 20th, 2020|Analytics, Google Tag Manager, Tag Management|9 Comments