Analytics | 120Feet

Identity Resolution: An Introduction

What is an identity resolution strategy? Your customers are likely to interact with your brand using a variety of touch points and devices across their customer journey. For example, a user may interact with an ad seen on Facebook's mobile app in the discover stage, visit your site on mobile and desktop during the consider [...]

By JK|2021-01-14T08:51:09+00:00January 13th, 2021|Analytics, Data layer|0 Comments

First Look: Microsoft Clarity – Customer Experience Analysis
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First Look: Microsoft Clarity – Customer Experience Analysis

Analytics, Tag Management

First Look: Microsoft Clarity – Customer Experience Analysis

At the end of October 2020 Microsoft released Clarity, a free website experience analytics tool. See the press release here. It is an experience analytics tool in the same vein as Content Square or Decibel Insight, offering heatmaps, session replay and reporting on frustration indicators such as Rage Clicks and Excessive Scrolling. We added the [...]

By Ben|2020-11-20T16:55:16+00:00November 19th, 2020|Analytics, Tag Management|0 Comments

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